The story of Color Climax began in humble circumstances, selling
sexually explicit material from "under the counter", using secret
printers and playing cat and mouse games with the police. Public
acceptability of pornography in 1960s Denmark was growing and
liberalisation was sweeping through the country. The two founding
brothers of Color Climax Corporation, Jens and Peter Theander both in
their mid twenties astutely realised that hardcore pornography was not
only highly desirable but would soon be accepted by their people. In
1969 their wish became a reality when a reform of the Danish pornography
laws was sanctioned in parliament, effectively banning any form of
censorship by government.